December 2025 | Brand Event

Tyra Banks presents Santa SMiZE, powered by Instagram Close Friends

To launch Tyra Banks’ holiday campaign and new jingle, Santa SMiZE, Santa SMiZE, in Sydney, I led the event strategy and delivery end to end, securing a partnership with Meta to debut the campaign through Instagram’s Close Friends experience. The event brought together 15 carefully selected influencers across food, fashion, lifestyle, and culture. I worked closely with Tyra Banks, the SMiZE & DREAM team, and Meta across guest list curation and full event production, overseeing all brand touchpoints throughout the experience.