Under Armour LIVE IN UA Campaign

Commissioned by Under Armour Australia to bring the brand’s new global pillars to life through the 2024 Live in UA campaign, delivered across stills, video, and social-first content. In collaboration with Le Studio, we led the project end-to-end—from concept development to post-production—overseeing all pre-production elements including location and prop sourcing, casting, and styling, as well as on-set management and BTS content capture. Post-shoot, I managed image selects, retouching briefs, and edits for both stills and video, along with the rollout of digital and print assets across all brand channels.