August 2023 | Campaign Shoot

Under Armour x Rebel Sport

In collaboration with Under Armour Australia, I executed a creative brief to amplify the brand’s refreshed global positioning within the Australian women’s activewear market. This included conceptualisation, pre-production (location, props, castings, styling), set day management, and BTS content capture. I also oversaw post-production, including image selects, retouching, and the rollout of digital assets.